The difference between performance and fashion, formal and informal, function and style that one existed have become unclear. com) Sportswear market: In 1970s, athletic sportswear started to changed from a product line aimed at tiny and distinctive into a typical fashion product. The success behind Nike is strong market analysis, customer focus, product development, strong brand image. Nike which is famous for sportswear products, is one of top sports brand in the world and British market holds a great repute for Nike product.
The UK sportswear market is boosting more and more every year. Introduction: Sportswear market is one of the most-price competitive markets in the United Kingdom.
This report is supported by my personal experience, publicised and factual situation. The reports also include the analysis of BCG matrix and Ansoff’s Growth matrix for Nike new product- casual footwear. The report looks into the changed of sportswear market over the last 10 years.
